Billboard Underground: Todd Alsup

Todd Alsup called Billboard Underground from a busy convention center in Lancaster, Pa., where he was performing and networking with the National Assn. of Campus Activities in the hopes of future book

Todd Alsup called Billboard Underground from a busy convention center in Lancaster, Pa., where he was performing and networking with the National Assn. of Campus Activities in the hopes of future bookings.

The college audience seems a natural fit for Alsup for a number of reasons. For one, he spends much of his time with that age group as a professor in music theory at New York University. For another, his single "Good Fight," culled from his premiere EP "Facts and Figures," is picking up steam at college radio, having garnered spins at 25 stations.

Alsup's buoyant attitude and bright, high-energy music could hit a home run with new, young fans. "I've been a ham since I was a kid," the 30-year-old songwriter says with a laugh. The New York-based pianist recently became a Yamaha-endorsed artist and was one of eight up-and-coming talents selected this year to perform a showcase for the Songwriters Hall of Fame.

In addition to gaining attention from college radio, Alsup has performed songs on Sirius Satellite Radio and on Mitch Albom's radio show on WJR in his hometown of Detroit. With a style on par with Gavin DeGraw or OneRepublic, Alsup's music could find a place on the radio with any number of pop-oriented stations. "Pop and soul and R&B don't have to be mutually exclusive," he says.

With a full-length album on track for release in early 2009, Alsup has benefited from an auspicious relationship with MajorWho media, an investor-backed artist development company that has been working promotions, radio and marketing. He recorded "Facts and Figures" at MajorWho sister studio Threshold Music.