Taylor Swift Launches 'Wonderstruck' Perfume (October 2011)
From girl-next-door country star to beauty brand leader, Swift unveiled her own fragrance, Wonderstruck, in October 2011, joining music stars like Beyonce and Britney Spears in releasing a perfume. "I think that fragrance has a lot to do with shaping people's memories in the way that music does. ...If you hear a song for the first time when you are in love with someone and then you break up and you hear the song again a couple years later, it's gonna make you think right back to that moment when you first heard the song," said Swift. The singer has racked up endorsement deals before and after the perfume launch, including Cover Girl and L.e.i. Jeans, but nothing represented the extension of Swift's popular brand quite as pointedly as "Wonderstruck."
Taylor Swift Is Billboard's Woman of the Year (December 2011)
Taylor Swift capped off a year of supporting "Speak Now" on her world tour -- visiting Asia, Europe and the United States, and bringing out special guests like Nicki Minaj, Jason Mraz and Selena Gomez along the way -- by accepting Billboard's Woman of the Year award during the annual Women in Music event on Dec. 2, 2011. The award celebrates the achievements of a trailblazing female recording artist during a 12-month period, and Swift's massive live shows, smash singles and relentless charity work (she donated more than $1 million to charity in 2011) made her an easy choice for the prize. Swift, a Billboard fan since the age of 14, accepted her award on the same day that her friend Nicki Minaj was honored as the Rising Star of Billboard's 2011 ceremony.
'Never Ever Getting Back Together' Tops The Hot 100 (August 2012)
Taylor Swift's incredible career finally included one elusive achievement in August, when "We Are Never Ever Getting Back Together," the pointedly funny break-up single from her fourth album "Red," shot to No. 1 on the Hot 100 chart in its second week. After "You Belong With Me" and "Today Was a Fairytale" each reached No. 2 on the U.S. chart, "Never Ever" finally gave the 22-year-old her first chart-topper, and spent another two non-consecutive weeks in the penthouse. With the pop tune still going strong atop the Hot Country Songs chart, Swift continues to grab hold of impressive milestones before "Red" is released on October 22.