Jay-Z's highly anticipated "Magna Carta Holy Grail" album officially hits shelves tomorrow (July 9). As we've reported, it's rollout and release has been a bit unconventional, with Jay creating "new rules." This afternoon he surprised his nearly 2.7 million Twitter followers by randomly starting a question and answer session that spanned more than six hours. Keep in mind that before today, Jay had maybe 50 tweets to his name total. So him being abnormally chatty in the tweets was a treat.
Although the conversation revealed some fascinating insights about the recording of "MCHG," it has also enlightened Twitter feeds all over the world with the fun facts -- like if he had to choose a favorite breakfast cereal (even though he admittedly hasn't had cereal in a while), Shawn Carter would pick Captain Crunch. "Berry Crunch," to be exact. The convo wrapped, fittingly, at 7:09 p.m. Check it all out in it's entirety on his feed here. There is something for everyone in Jay-Z's Twitter Q&A. These are the 10 highlight points we took from the conversation.