So many bands. So little time. Billboard is roaming SXSW in Austin this week, checking out as many acts as possible -- and each day we'll highlight a handful of our favorites. On Tuesday night we caught Haim, Action Bronson, Bear Mountain (pictured) and Shugo Tokumaru, among others.
It was only night one of SXSW music, but Warner Music Group cranked the volume to eleven Tuesday with this year's Warner Sound showcase sponsored by Nikon. Hopeful attendants -- credentialed and non, local and fresh-from-the-airport -- wrapped the block around The Belmont on West 6th St. for a bill that included one of the hottest rap acts in the country in Macklemore and Ryan Lewis and pop It-girls of the moment, Icona Pop.
Snoop Dogg will reveal his reggae identity Snoop Lion during SXSW with a concert March 14 at Viceland in Austin, Texas. A first for the rapper, he wishes he could reach out to a particular reggae expert for advice.
The biggest collection of Texas musicians onscreen is in, of all things, a Christmas movie. Set in Austin and starring Harry Connick Jr., the cast of "When Angels Sing" includes Willie Nelson, Lyle Lovett, Kris Kristofferson, Sarah Hickman, Ray Benson, Marcia Ball, the Trishas, Guy Forsyth, Joel Guzman, Dale Watson, Kat Edmonson, Miss Lavelle , Eloise DeJoria and others.
Alicia Keys and Blackberry, Taylor Swift and Diet Coke, Justin Timberlake and Bud Light Platinum. Add Lupe Fiasco to the growing list of artists gaining creative director titles at companies in recent months.