SXSW & Facebook Launch New Live Video Portal for Behind-the-Scenes Festival Access: Exclusive

Gary Miller/FilmMagic
The scene on Sixth Street at SXSW 2015.

The website runs as a chronological aggregate of artists' Facebook Live video recordings, then stores them once the feed has ended.

South by Southwest and Facebook have launched a new portal for artists to communicate with fans across the globe during the Austin, Texas, music festival and conference. Check it out here

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The website runs as a chronological aggregate of artists' Facebook Live video recordings, then stores them once the feed has ended. The intent is to give the world a window into what it's like being an artist at SXSW and the event's musicians another way of communicating through behind the scenes material and fan Q&As. 

"SXSW has always been passionate about giving artists new opportunities to interact with the industry and fans while making new connections," said SXSW music festival general manager James Minor in a statement. "We're excited to use Facebook Live to provide artists with a new way to create and share their own unique content, from Austin to around the world."

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So far St. Lucia, Transviolet and Bibi Bourelly are among the artists who have participated. 

"Every day on Facebook, artists and fans connect to create the world's largest artist community. We're excited to give fans unfiltered access to the artists on the ground at SXSW," added Facebook head of music partnerships Jonathan Hull. "Facebook Live is a tool for instantaneous, authentic engagement and this video experience highlights SXSW's commitment to connecting incredible emerging artists with fans."