Women in Music 2016

Luis Coronel, Kevin Ortiz and More to Participate in 'Mexican Millennials' Panel at the 2015 Billboard Latin Music Conference

Luis Coronel, Kevin Ortiz, Jorge Valenzuela, Remmy Valenzuela and Eden Muñoz of Calibre 50 to Speak

Three out of the four finalists in the new artist of the year category for the 2015 Billboard Latin Music Awards are regional Mexican acts.

This is no anomaly. Regional Mexican in all its forms has long been the leading genre of Latin music in the U.S. and new acts are constantly popping up in the charts. But the past two years have seen an avalanche of new, very young names who have performed particularly well in a variety of subgenres, from narcocorridos (sung narratives that tell tales about drugs and drug-dealing) to romantic banda/norteño.

Some of the top names in this new crop of acts will take the stage at the 2015 Billboard Latin Conference as part of the new "Mexican Millennials" panel on April 29 at The Ritz-Carlton, South Beach. Kevin Ortiz, Luis Coronel, Jorge Valenzuela, Remmy Valenzuela (no relation) and Eden Muñoz of Calibre 50 will all speak at what is one of the first panels of its kind.

Luis Coronel Youngest to Top Latin Albums Chart in 13 Years

 

The discussion will focus on the genre's influence and success while shining a spotlight on some of regional-Mexican's young stars who are impacting the way this genre is seen and heard in the new millennium.

The panel features three 19 year-olds: Kevin Ortiz, Luis Coronel and Jorge Valenzuela. Rounding up the group is Remmy Valenzuela, 23, who last year debuted at No. 1 on Billboard's Top Latin Albums chart, and Muñoz, 24, whose group Calibre 50 tops this week's regional Mexican Digital Songs chart. Calibre 50 had the most dedicated fans on Spotify among Latin acts in 2014.

Remmy Valenzuela Debuts at No. 1 on Top Latin Albums Chart

Digital engagement will be a major component of the panel, as will discussions on musical styles and content, including narcocorridos, and the development of new fanbases in both the U.S. and Mexico.

The "Mexican Millennials" join a roster of speakers at the conference which includes Romeo Santos and a number of top new urban acts, including J Balvin, Nicky Jam and Farruko.

Full programming is expected to be announced next week.

The Billboard Latin Music Conference culminates with the Billboard Latin Music Awards, airing live on Telemundo April 30. To register for the Billboard Latin Music conference, visit  BillboardLatinConference.com

For more information, please visit: www.BillboardLatinConference.com and follow the event on: Facebook/Billboard and Twitter: @Billboard with the hash tag #BBLATIN.