Beyonce's Smokin' in "Why Don't You Love Me" Video
Beyonce

Beyoncé dresses up like a naughty '50s housewife in the video for "Why Don't You Love Me", a bonus cut penned by her sister Solange from the re-released version of her "I Am...Sasha Fierce" album.

Video: Beyoncé, "Why Don't You Love Me"

Perhaps paying homage to her recent "Telephone" and "Videophone" collabos with Lady Gaga, Beyoncé cries, drinks and chain smokes her way through this one, sporting sexy, Bettie Page-inspired looks all throughout. The video begins with her character, the aptly-titled "B.B. Homemaker," reading a car manual and performing a greasy tuneup while rocking Daisy Dukes and red stilettos.

"I got beauty, I got class/I got style and I got ass," she later contends to her deadbeat lover, while sipping a cocktail and French-inhaling a cigarette. The fantasy-laden imagery hardly ends there, though, as it's followed by shots of sequences of Beyoncé gardening, scrubbing floors, baking cookies, and and dusting her mantlepiece, which is covered with many, many Grammys.

Her dominatrix costume at the end admittedly screams "Rated R"-era Rihanna, but Beyoncé's shamelessly campy performance -- complete with boatloads of running mascara -- is generously refreshing. In the end, she surmises, "There's nothin' not to love about me/Maybe you're just not the one/Or maybe you're just plain dumb." Or, maybe "you" haven't watched this video yet.

Previous: 'The Simpsons' Give Ke$ha a 'TiK ToK' Tribute

Questions? Comments? Let us know: @billboard

Print