"You're gonna be clappin', when you hear Eminem rappin'." That's how former Sham Wow/Slap Chop spokesman Vince Shlomi is selling the public on Eminem's "Recovery" in "EmWow," a new ad promoting the rap star's hotly anticipated new album.
Video: Sham Wow Guy Pitches Eminem's 'Recovery' Album
"The Eminem CD has dozens of uses," explains Shlomi in the commercial. "Cuts razor-thin slices! Use it as a coaster! Put it on your hose!" Whoever buys "Recovery" on iTunes now is bound to feel jipped.