A sarcastic Eminem yells at cover photographer Nigel Parry, "Take your time, I'm enjoying the weather so fucking much!" after title credits indicate it's 33 degrees (with wind chill of 20 degrees) in Detroit. Em poses in numerous locations and various states of undress, all the while claiming that, "It's not easy to just stand here and do nothing."
At one outdoor location, the living room set begins to blow over from the wind. Eminem credits the unusual idea to manager Paul Rosenberg, explaining, "It symbolizes what my life is like right now. You know, because of the fame, but also how I've had to remove myself from society a little bit and hold back to conquer my demons." The rapper also speaks of his hometown glory, adding that, "It also symbolizes me never leaving Detroit…it's kind of my living room."
He leaves viewers with some wisdom, stating that, "You never know 'til you try…You need to take it one day at a time -- that's what I've been trying to say since I got here this morning."