Ke$ha released her new video for the song "Take It Off," the fourth single of her debut album by the same name.
The video begins with Ke$ha walking down the street while the sun goes down and the group of party people following her begin to dance frantically. In the chorus she sings, "There's a place downtown where the freaks all come around, there's a place I know if you're looking for a show / where they go hardcore and there's glitter on the floor."
True to her word, the dancing becomes wilder as different colored smoke clouds rain glitter over everybody. At the end of the video Ke$ha starts to unzip her chest but vanishes from the party.
The "Tik Tok" singer is currently the face of Baby G Casio watches and is participating in advertising the product.