Billboard Bits: Justin Bieber Takes It Slow, Sex Pistols Sell Fragrance
Billboard Bits: Justin Bieber Takes It Slow, Sex Pistols Sell Fragrance

Was Justin Bieber's new Proactiv commercial directed by his swagger coach? It sure looks that way, as the teen star talks about going through puberty in the same way he might flirt with Kim Kardashian on a beach playdate.

"There are some things that just come with being a teenager. Your feet grow like crazy -- I can't stop that. Your hormones kick in -- I don't wanna stop that," Bieber says with a laugh. "And then there's zits."

Video: Justin Bieber's Proactiv ad

As he explains how Proactiv works, Bieber is shown throwing down on the basketball court, tossing footballs with his boys and conquering the stage on his My World tour. "It's totally easy; it's like one-two-three, done," Bieber says of the skincare regimen. "So you don't have to worry about it anymore. It's pretty chill."

The ad ends with Bieber back on the court and ready to score. "It always feels good comin' out here -- you got clear skin, Proactiv," he says. "Keep it goin.' "

With his new ad, Bieber joins a high-profile list of Proactiv spokespeople, including Diddy, Katy Perry and Alicia Keys.

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