New 'Never Say Never' Clip: Behind Justin Bieber's Promo Machine

In the ongoing promotion train of Justin Bieber's 3D biopic,"Never Say Never" (out Feb. 11), news clips are trickling out constantly. In the latest installment, Bieber's manager Scooter Braun takes the lead, explaining Justin's early promo tours and live shows.

Video: New Preview from Justin Bieber's "Never Say Never"


"There's not a DJ who can say they haven't met Justin Bieber," says Braun, speaking over vintage clips of the teen idol making the rounds on the radio circuit. This grassroots approach to exposure soon pays off for the Biebs, as the clip portrays his current-day massive arena tours and hordes of screaming fans.