OK Go, the band that practically invented the viral video, has progressed with bigger and bigger ideas since 2006's "Here It Goes Again" (ie, the treadmill video), following it up with videos created through toast illustrations and Rube Goldberg machines. So it comes as little surprise that the power-pop band's newest clip, for "All Is Not Lost," is not only visually stunning -- with a dance troupe accompanying the band in synchronized contortions atop a glass surface -- but also has an interactive element to it.
The members of OK Go and Connecticut dance troupe Pilobolus, clad in turquoise body suits, are filmed from below as they move across a lit glass surface, at times violently smashing and rolling their bodies against the glass (hence all the crotch shots). But for the most part, the two groups join together to contort their bodies into the shape of letters, feet scattering furiously. In the video's standard version on YouTube, they spell out song lyrics, as well as the words "spread love" in a variety of different languages. Watch below.
Through a custom HTML5 site and a collaboration with Google, OK Go and director Trish Sie created a version of the clip that allows viewers to enter custom messages, which are choreographed by the video's performers. The custom video opens up into multiple screens as it plays, and features a shareable function as well. According to the video's credits, Nintendo 3DS users can also watch "All Is Not Lost" in 3D.
As for OK Go's collaboration with Pilobolus, frontman Damian Kulash quips to the New York Times that having the dance group work on the video's concept was "like asking a superchef to make green beans."
Impressively, "All Is Not Lost" is the seventh clip off the California band's 2010 album, "Of the Blue Colour of the Sky."