Betty White, Rapper With a Cause: Watch
Like the Energizer Bunny, Betty White just doesn't stop. TV Land's "Hot in Cleveland" star has now teamed with dance artist Luciana on a remix -- and video -- for the latter's "I'm Still Hot." Watch below.
Luciana's original version, released through Violent Lips/Audacious, previously sashayed to No. 1 on Billboard's Dance Club Songs chart. It's the British singer/songwriter's second Club hit, following her featured turn on the 2010 No. 1 single "I Like That" by Richard Vission & Static Revenger.
The idea for the "Hot" remix, released digitally on iTunes on Sept. 22, stemmed from White's role as spokeswoman for the Lifeline Program. Mirroring the reverse-mortgage concept, the Lifeline Program provides another financial option for retiring seniors: allowing them to sell an existing life insurance policy as an asset while they're still alive.
"We started thinking about how we could use social media to create a viral video campaign to reach seniors and talk about our financial retirement options," says Stephen Terrell, Lifeline senior VP of sales, marketing and public relations. "We wanted to create awareness for an industry that a lot of people don't know exists. Then everything snowballed when Luciana's song was brought to us."
In behind-the-scenes footage on YouTube, Luciana says White was "giving it some shoulder" when the two recorded the song at Margarita Mix in Los Angeles. Indeed, the 89-year-old cuts loose as she spits such colorful rhymes as, "I will get you sweaty because I'm the big Betty." The indefatigable senior also gets her dance on in her first music video, which was filmed at Los Angeles' Siren Studios.
Proceeds from sales of the remix will benefit one of White's favorite charities, the Greater L.A. Zoo Association.