Lana Del Rey Goes Big-Budget in 'Born To Die' Video
Lana Del Rey Goes Big-Budget in 'Born To Die' Video

After the lo-fi pastiche of retro images that comprised her "Video Games" clip, viral vixen and budding pop star Lana Del Rey flaunts a bigger budget in her music video for "Born To Die," which hit the web on Wednesday (Dec. 14).

The video for the ethereal track alternates between shots of the singer perched on a throne in gorgeous, empty cathedral, and a scene in which she accompanies her heavily tattooed boyfriend (who bears a striking resemblance to Incubus frontman Brandon Boyd) on a reckless drive. Highlights include the pair of tigers lying next to Del Rey's feet, a makeup scene set in the front seat of a car that quickly recalls Rihanna's "We Found Love" clip, and the shot of a bloodied Del Rey sprawled across her boyfriend's arms, the apparent victim of an explosive car wreck.

Lana Del Rey to Release Interscope Debut January 2012

"Born To Die," which echoes the sweeping vibe of "Video Games," is the title track to Lana Del Rey's debut album, out Jan. 31 on Interscope Records. The Lake Placid, N.Y.-based singer inked a deal with the label following the viral success of the "Video Games" video, which has netted 11.6 million YouTube views since being released in August.

Questions? Comments? Let us know: @billboard