Uncharted Territory: Pomplamoose Enters Top 10, Friendly Fires Debut
This week on Uncharted, while there has been little movement in the top slots on the chart (Traphik and DJ BL3ND still dominating), indie duo Pomplamoose slingshots 30-5, breaking into the top 10 for the first time. Fans of Angry Birds - the popular mobile game - stumbled upon a pleasant surprise last week: the act uploaded a bouncy cover of the theme song to YouTube. It went viral, gaining 1.4 million views since its May 10 release. Pomplamoose initially peaked at No. 16 earlier this year, following the widely seen Hyundai TV ads in which the pair starred. With 18,000 new views on the act's Wikipedia page - compared to the previous week's total of 2,900 - Pomplamoose likely reached a new cache of fans with their quirky cover.
New to the Uncharted tally this week is the UK-based, dance punk band Friendly Fires; they debut at No. 27. The release (May 16) their latest album "Pala" helped drive a huge boost in Facebook Likes (3,300) and Last.FM plays (127,000). "Hawaiian Air" - the first single - is posed to be a summer anthem. The US release, however, isn't until next week.
Neoclubber, No. 28 on ReverbNation's global pop charts, enters the fray at No. 31. The electro-pop duo, fronted by Marina Cherniavskaja, gained 6,500 plays and 24,600 views on the marketing site for this feat.
Electronic musician Marek Hemmann also cracks the top 10. He rockets 29-6, achieving his highest peak to date. Fellow artist Fabian Reichelt and he have collaborated on project called Marian, which is releasing their debut album "Only Our Hears To Lose" on June 10. Songs from it featured on Hemmann's SoundCloud page garnered 86,000 new plays.
And finally, charging 21-13, the Italian electronic act The Bloody Beetroots vies for a top spot, with big gains in song plays on Last.FM (35,000) and SoundCloud (34,000). Their newest upload, "Cornelius," has brought in 33 new comments and 5,800 plays in 9 days on SoundCloud.
To discover new music and get a head start on following the careers of these emerging artists, find the rest of this week's chart on Billboard.com or in Billboard Magazine, and check in with Uncharted Territory every week for more.
Uncharted ranks artists - those who have not charted previously with Billboard - using a formula blending weekly additions of friends/fans/followers across the world's leading social networking sites (MySpace, Twitter, Facebook), as well as weekly artist page views and weekly song plays on influential music outlets (YouTube, Last.FM, SoundCloud). This week, Billboard's social charts manager Kyle Bylin gives the rundown on Uncharted Territory.