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Uncharted Territory: Strange Talk Goes Viral; Childish Gambino Signs to Glassnote
Oh, Internet, you bastion of hope, you propeller of bourgeoning bands into the upper echelon of the cyber-sphere! Taking the coveted No. 1 spot here on Uncharted this week is not DJ Bl3nd or Traphik--instead, it's indie pop band Strange Talk who find themselves at the top due to the massive success of their video for their undeniably infections song, "Climbing Walls." The concept was simple: Sponsored by Cheer detergent, hidden links were inserted throughout the video, and those that clicked them would nab prizes. The video has racked up over 388,000 views on YouTube since being uploaded on August 10, taking Strange Talk from No. 17 to No. 1.
Making their impressive debut on Uncharted this week is up-and-coming electronic-music duo Purity Ring. Though they dropped a well-received single, "Ungirthed," earlier this year, following the August 26 release of their new track "Belispeak," buzz around the band has started to grow, especially after they nabbed a "Best New Track" stamp from Pitchfork. The song has garnered over 33,000 plays on their SoundCloud, placing them squarely at No. 19.
Electro-funker Penguin Prison (real name Chris Glover) also makes his Uncharted premier this week at No. 34. The New York-based producer has been building steam over the past two weeks thanks to his new song, "Don't Fuck With My Money." Built on rubbery synth stabs, pulsating 808 drums, and one of the most enjoyable choruses this side of Cee-Lo--complete with a Prince-like falsetto--the song glimmers like pure pop gold, so it's no surprise it's notched over 19,000 plays.
Another debut is Seattle-based rapper Macklemore, who finds himself at No. 42 this week. Macklemore released his debut record last year, but soon after he entered a rehab program and moved back with his parents; now sober, Macklemore has returned to the mic with a much more open and confessional style. His re-invention has garnered him new fans, and he's seen his profile rise: This week he nabbed over 3,000 MySpace plays and over 5,000 Last.fm plays.
Finally, making a big jump this week is Childish Gambino, the hip-hop side project of actor/comedian Donald Glover. Over the past year, Glover, as Childish Gambino, has been making waves with his pop-culture referencing, indie-sampling tracks, dropping his cleverly titled EP, EP, last March and embarking on the IAMDONALD tour, which was half concert, half stand-up. But this week, Childish Gambino has jumped from No. 29 to No. 19 most likely due to the announcement that he's signed with Glassnote Records, who will release his new record, Camp, in November.
Elsewhere atop Uncharted, DJ Bl3nd is at No. 2, while Your Favorite Enemies take the third spot. No. 4 and 5 are occupied by Maddi Jane and Porta respectively, while Top 5 mainstay, Traphik, has dropped all the way down to No. 14 just weeks after scoring 1 million YouTube subscribers.