POTW: Ciara, Katy Perry, Kanye West, Beyonce
Shortly before smugly proclaiming his "swag is so one hundred million trillion," a confident Kanye West greets the room at the New York premiere of his short film "Runaway" on Oct. 21.

Kanye West sure knows a thing or two about marketing himself.

'Ye, who has been performing in various cities around the world -- sometimes at social media headquarters and other times on random club bar tops -- gave an impromptu performance for Delta passengers during a flight from Minneapolis to New York over the weekend.

Video: Kanye West performs for Delta passengers

"He was like, 'Yo, this your n***a, Kanye,'" a passenger told Hollywood Life blog site. "Then he couldn't decide if he wanted to do 'Good Life' or 'Gold Digger,' so he was like, 'I'll just do a little bit of both.' It was awesome… but I still have no idea how he got into the cockpit."

Good job, 'Ye. That's 300-something more fans that will most likely pick up your upcoming "My Beautiful Dark Twisted Fantasy" album.