Women in Music 2016

Diddy & Cassie Get Very Close in New NSFW Cologne Ad

Trago/WireImage
Sean "P Diddy" Combs attends the Givenchy afterparty as part of Paris Fashion Week on at L'Arc on March 4, 2012 in Paris, France. 

Diddy has a new cologne coming to the market this week called 3AM and in a new NSFW ad he wants you to believe it's somehow related to he and girlfriend Cassie's apparently super intense sex life. 

The Nabil-directed clip shows the couple in late-night seductive game of cat and mouse. 

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"The concept for the video represents one of the things that 3 a.m. is for me," Diddy told Style.com, which premiered the clip. "It's a very one-on-one time. It's a time to have fun and push the envelope a little bit. It's definitely an hour where you would find yourself with a young lady. Anything can happen at 3 a.m., and in the video, you see a fantasy that's in my head of what happened that night."

Watch it here: