Big K.R.I.T. Releases Rico Love-Assisted 'Pay Attention' Single: Listen

Big K.R.I.T. has been intently working on his sophomore studio album, Cadillactica. Today (Friday, July 25), he gives us a taste of what's to come with his first official single, "Pay Attention."

The Jim Jonsin-produced song features K.R.I.T. fixated on one lady in the room. Featured guest, Rico Love, claims the hook: "I should be paying more attention to you."

"Pay Attention" is a change of pace from the preceding buzz track, “Mt. Olympic,” on which K.R.I.T. spits aggressive rhymes aimed at his competitive comrades. Cadillactica is slated to drop this year.

The single artwork is courtesy of Joe Perez of Kanye West's DONDA.