Billboard Music Awards
Asher Roth, 'Parties at the Disco' Feat. ZZ Ward: Exclusive Video Premiere
Asher Roth takes us on a psychedelic journey in the new music video for "Parties at the Disco."
The video, directed by Kenny Koller, features an appearance by the song's special guest, ZZ Ward. Check out the video below, premiered here on The Juice:
"'Parties at the Disco' is the start of a journey. A nostalgic dreamscape that creates a wistful web strung from emptiness and desire," he says.
The nostalgic feel throughout the video comes from it being shot entirely on 8mm film and digital. It took place all over southern Calif.: Santa Monica Beach and Pier, Joshua Tree, Death Valley and Sequoia National Parks.
The "Parties at the Disco" video is the first of a three-part series which tells the story heard in Roth's second studio album, RetroHash.
The video series chronicles the story of his getaway from the city's craziness ('Parties at the Disco'), his detachment from his ego ('Last of the Flohicans'), to finally arriving at nirvana ('Pull it')."