On July 16, P. Reign answered countless of fans' demands for new music when he released his new song, "Where You Been," and its accompanying music video. The track was produced by Bass Line, who is signed to Reign's label imprint, Reps-Up Records.
"Where You Been” was recorded, produced and released along with the music video within five days, according to the OVO affiliate. He hopes the track satisfies fans while they wait for his upcoming mixtape, "Dear America," which is slated to drop this summer.
The music video was shot by Footage Worldwide, who received a 2014 Much Music nomination for Hip-Hop Video Of The Year (for P. Reign’s "We Them" featuring A$AP Rocky).
The surprise debut follows P. Reigns' "Chickens," featuring Waka Flocka Flame. The song was released on May 15, through Reps Up and RCA Records.
In September 2013, P. Reign told us that "Dear America" will feature guest appearances from French Montana and Drake, who he considers his "lil' bro."
We caught up with P. Reign for a brief chat about the recording process and release of "Where You Been."
Billboard: Tell me about "Where You Been"? Why the spontaneous release?
P. Reign: "The track was recorded and released along with the music video in five days. I was getting hate mail about not dropping a project. I wanted to give my fans what they wanted. You know, its an artists frustrations. [I wanted to] tell everybody what I'm going through at that moment.
What were you working on right before you had the sudden urge to create a track?
"I had just finished shooting the video with Waka for 'Chickens,' which will be dropping very soon."
Did anything surprising happen while on set?
"We shot [it] on the fly. We just drove around the city looking for dope places to shoot.
At the end of the night, while we were shooting the last verse near Toronto’s Exhibition Place, the police began circling us. We think they called security, because next thing we knew two guards pulled up in a golf cart. [They were] going as fast as they could, at 10 miles an hour and tried to lock down the video.
We begged, and next thing we knew the security guards looked like they were directing the video. [They were] standing behind the monitors. The female cop was rapping along to the lyrics."