5 Questions With Cozz, J. Cole's New Dreamville Artist
Due to a tweet from J. Cole, Los Angeles-based rapper Cozz’s track "Dreams" comes in at No. 2 on Billboard + Twitter's weekly Emerging Artist chart due to the high volume of conversation that occurred about the track on Twitter.
The tweet – which was posted to Twitter on Thursday June 26 – announces Cozz's signing to Dreamville Records, which is J. Cole's imprint under Interscope Records. Cozz is Dreamville's second signee. The first, Queens-native Bas, also posted a congratulatory tweet with a link to "Dreams."
We caught up with Cozz for a brief chat about what to expect from his recently minted deal with Dreamville.
Billboard: How did the signing go down?
Cozz: Long story short my manager, Tone, was an intern at Interscope Records and he told me, 'if you want to get serious about rapping start recording.' We started recording in December. During that time, I was working on the whole "Cozz & Effect" project, and during that time I made the "Dreams" song and shot the video. The response for my first release ever was pretty good, blog-wise.
After the video [dropped], labels were hitting us up left and right. We had meetings every day. We were shopping around to see what the options were, and finally met up with this dude named Matt who showed Cole directly. He loved it. The next day I went to Cole’s house and we discussed business. He loved the rest of the music. It connected; it was cool.
Are you guys are planning on working on tracks together going forward?
Oh yeah, of course.
Tell me about your own projects, what else do you have in the pipelines?
Well the project ("Cozz & Effect") will definitely drop before the summer ends, but in between that time we have videos we want to roll out. I'm going to be hitting y'all with different types of stuff.
Tell me about your life, you grew up around L.A.?
I moved out of Englewood when I was 6-years-old and lived in South Central L.A. my whole life. I went to a predominantly white school. I moved out when I was 16-years-old, after my mom and my pops separated. I’m 20-years-old now.
The "Dreams" video was such a success. Why is a good video important to what you do?
It’s one thing to actually have a song, but it’s different to actually see where somebody’s coming from and how they actually envision the song. I love the video. I wanted it to be like my life, but in the most creative way possible.