To coincide with the India release of Michael Jackson's new posthumous album, Xscape, the Justin Timberlake collaboration “Love Never Felt So Good” has been given an Indian makeover by the Bombay Flip Project. The project was supervised by Sony Music India, which released "Xscape" here.
The cover version includes English lyrics interspersed with Hindi vocals, peppered with the sounds of the traditional Indian tabla. The Bombay Flip Project -- Kaavya Gupta (flute/vocals), Aakash Gandhi (keyboard), Rupak Dhamankar (tabla) and Siddharth "Dub Sharma" (electronics) -- reworked the track, which also features Aman Bhatt Shelke rendering guest vocals in Hindi.
Sony Music India plans to do another version of the track -- with a South Indian flavor -- in collaboration with music academy K M School run by acclaimed Oscar and Grammy-winning composer A. R. Rahman ("Slumdog Millionaire").
SMI's extensive marketing plan to promote Xscape includes a series of events such as advance listening parties held in Mumbai and Bangalore.
Also tied in with the album was the release of the new Sony Xperia Z2 smartphone, which includes allXscape tracks embedded in the phone.
- This article originally appeared in THR.com.