Atlanta's latest dance craze, the Nae Nae, makes its presence felt on multiple Billboard charts this week, via We Are Toonz's addictive debut single "Drop That #NaeNae."
The cut opens at No. 38 on Hot R&B/Hip-Hop Songs and No. 20 on Hot Rap Songs, due primarily to a 116% increase to 16,000 downloads sold for the week ending February 23, according to Nielsen SoundScan. 73% of the song's points on the charts are due to sales. The impressive sales figure also places "That #NaeNae" at No. 27 on R&B/Hip-Hop Digital Songs.
The popularity of "Drop That #NaeNae" and its accompanying dance exploded last week thanks to Washington Wizards guard John Wall breaking into the dance after his contest-winning dunk on February 15 during the NBA's All-Star Weekend. Videos, Vines and GIFs of the dunk and Wall's ensuing celebratory moves caused a 311% spike in mentions of the #NaeNae hashtag that day, according to Twitter. Over the past 30 days, Twitter also reports that the hashtag has racked 184,000 mentions.
At the top of Hot R&B/Hip-Hop Songs, Pharrell's "Happy" rises 26% in overall points for a third week at No. 1. With a 22% rise to 402,000 downloads, a 27% lift to 138.7 million listener impressions and a 38% increase to 6.9 million U.S. streams (according to Nielsen BDS), the song takes home all three Digital, Airplay and Streaming Gainer awards this week.
Jason Derulo's "Talk Dirty" holds tight at No. 2 in its 12th week while John Legend's "All of Me" (4-3) and Beyonce's "Drunk in Love" (3-4) trade places at Nos. 3 and 4. Aloe Blacc's "The Man" (6-5) and Eminem's "The Monster" (5-6) do the same at Nos. 5 and 6 while Kid Ink's "Show Me" and YG's "My Hitta" stay put at Nos. 7 and 8, respectively.
The top 10 is closed out by yet another swap, between last week's new entry into the region, Ty Dolla $ign's "Paranoid" (10-9), and Drake's "Hold On, We're Going Home" (9-10).
Over on Top R&B/Hip-Hop Albums, Candice Glover's debut set "Music Speaks" opens at No. 4 with 19,000 copies. The Beaufort, SC native won the 12th season of Fox's "American Idol" making her only the third "Idol" winner to grace the chart behind Ruben Studdard and Fantasia. The album's lead single, "Cried," peaked at No. 18 on the Adult R&B airplay chart last week.
The rest of the top five albums remain static with "Beyoncé" at No. 1 (down 27% to 35,000 copies), Toni Braxton & Babyface's "Love, Marriage & Divorce" at No. 2 with 21,000 (a 37% drop), Eminem's "The Marshall Mathers LP 2" at No. 3 with a 26% decline to 19,000 and John Legend's "Love in the Future" rounding out the region at No. 5 with 17% decay to 16,000.