"Nothing's been the same since they dropped 'Control.'"
"Nothing's been the same since they dropped 'Control,'" Kendrick Lamar raps during Top Dawg Entertainment's cypher at the 2013 BET Awards, which airs on Tuesday, October 15 at 8pm EST.
"And tucked a sensitive rapper back in his pajama clothes/ Ha ha joke's on you, high-five... I'm bulletproof/ Your shit never penetrates/ Pin the tail on the donkey, boy you been a fake," Kendrick Lamar continues.
Kendrick Lamar doesn't mention the name of who he's targeting, unlike "Control," but starting a verse with a play off Drake's album title, "Nothing Was the Same," it's hard to believe he isn't talking about Drake. He continues to call out a "sensitive rapper," a title that many have given him due to his emotional lyrics.
During his NYC press run, Drake was asked about Kendrick's "Control" verse. "Are you listening to it now?" Drake asks those in attendance at his CRWN interview with Elliott Wilson. "It was real cool for a couple of weeks but like if I asked you for example, 'How does that verse start?'" Subtle shots fired?
Theres no denying that rap was turned upside down after Hot 97's Funkmaster Flex debuted Big Sean's song "Control." Kendrick Lamar called out rappers who he respects and considers competition (J. Cole, Wale, A$AP Rocky, Big Sean, Meek Mill, Tyler the Creator, Mac Miller, Jay Electronica). Some brushed it off as a compliment (Wale), while others may have taken it personal.