In Billboard's cover story on Rick Ross last November, the Maybach rapper said that he wants his forthcoming album, "God Forgives, I Don't," to be the sonic equivalent of a Brian De Palma film -- "It sounds like a term of retaliation, and with the picture that I'm painting, it felt perfect," said Ross. The music video for "Yella Diamonds," a cut off Ross' "Rich Forever" mixtape, certainly echoes that sentiment: the clip features Ross as a ruthless drug czar who serves up some painful revenge for an associate who double-crossed the biggest boss in the game.
After completing a shady transaction with a Bespectacled Man Who Will Almost Certainly Double-Cross Him, Ross finds out that his associate is, indeed, selling his dope as yellow diamonds (Word of advice to cartoonish drug dealer villains: don't do anything that makes Rick Ross yell into his phone, 'You fuckin' up papi!!'). Long story short: Ross sends his goons to make things right, there's a lot of unnecessary/unsavory violence towards women, and the MMG boss' foe is brought to justice while Rozay raps next to a Ms. Pac Man machine.
"Rich Forever," which features guest appearances by Nas, Kelly Rowland and John Legend, among others, was released last month as an appetizer before "God Forgives, I Don't." The latter title was originally scheduled to come out in December, but was delayed to 2012 after Ross suffered a pair of seizures in October. Per the credits on the "Yella Diamonds" video, "God Forgives" and Maybach Music Group's "Self Made Vol. 2" are both simply "coming soon."