Comcast, the nation's largest cable provider with more than 22 million subscribers, is teaming up with Sean " Diddy" Combs to distribute his own network. Comcast will also distribute networks owned NBA superstar Magic Johnson, and Hollywood director Robert Rodriguez. The announcement came Tuesday (Feb. 21) from David L. Cohen, executive vp of Comcast Corporation.
Combs will partner with MTV veteran Andy Schuon on Revolt, which will showcase music and pop culture programming including music videos, live performances, news and interviews with a robust social media component. The network has targeted to launch in 2013.
Revolt, said Combs, "is the first channel created entirely from the ground up in this new era of social media. We're building this platform for artists to reach an extraordinary number of people in a completely different way. Revolt will be live, like all great moments in television history."
On the music front, aside from appearing on Rick Ross' mixtape "Rich Forever," Diddy is focused on strengthening his Bad Boy team. Diddy recently signed French Montana and Baltimore rapper, Los. "We're trying to put that young, youthful energy out in the air and do it the only way that Bad Boy can do it," Diddy told MTV News.
Additional Reporting by Erika Ramirez.