Rick Ross attests, Big K.R.I.T. gets risqué, Ludacris parties hard, and Schoolboy Q gets sentimental. Check out four virals that deserve extra playtime starring Rick Ross, Big K.R.I.T., Ludacris, and Schoolboy Q.
Rick Ross reflects on his trials and tribulations in the New Orleans' Calliope Housing Projects, in the Taj-directed video for "Hold Me Back."
Big K.R.I.T. and Ludacris trek down south in a video full of tricked-out caddies and an abundance of women for K.R.I.T.-produced "What U Mean."
Ludacris throws a wild pool party in the video for "Jingalin'." Luda and By All Means director, Aristotle, work up a mix of NSFW visuals for the first "Ludaversal" single, which includes jello wrestling, pillow fights, and Oompa Loompas.
Schoolboy Q ventures through Los Angeles and basks in his fame in the "Habits and Contradictions" single, "There He Go."