Rihanna is getting social with her latest album.
The R&B star debuted the first listen of "Talk That Talk" on her Facebook page on Thursday, in advance of the new album's Nov. 21 release date. Fans can stream it by accessing Rihanna's "Unlocked" app, which has sent her "Rihanna Navy" on missions to earn new information about the album.
The social networking campaign has been a hit for Rihanna, who's picked up 700,000 Facebook fans since it began in September, according to the Los Angeles Times. She's doing just fine the old-fashioned way, too: "We Found Love," the album's first single, is currently topping the Hot 100.