Mushnick, no stranger to controversy, decries the team's relocation from New Jersey to its Atlantic Avenue home, the Barclays Center, and the control given to the rapper-businessman in remodeling the team's image.
"As long as the Nets are allowing Jay-Z to call their marketing shots - what a shock that he chose black and white as the new team colors to stress, as the Nets explained, their new 'urban' home - why not have him apply the full Jay-Z treatment?" Mushnick writes.
"Why the Brooklyn Nets when they can be the New York N------s?" he continues. "The cheerleaders could be the Brooklyn B----hes or Hoes. Team logo? A 9 mm with hollow-tip shell casings strewn beneath. Wanna be Jay-Z hip? Then go all the way!"
Jay-Z owns a minority share in the Nets -- they're owned for the most part by Russian businessman Mikhail Prokhorov -- and helped the team announce in 2010 that they'd be moving to Brooklyn. The team announced that the re-located club would be named the Brooklyn Nets in September 2011.