During his Twitter Q&A on Monday (July 8), Jay-Z mentioned that he'd deliver six pieces of art following the release of his "Magna Carta Holy Grail" album.
— Mr. Carter (@S_C_) July 8, 2013
One of the six pieces seems to be underway seeing that right now, he's at Pace Gallery in NYC putting on a live performance. Footage of the performance, that will last for a total of six hours, will reportedly be used in a video for the song he's performing, "Picasso Baby."
The piece consists of Jay-Z repetitively rapping bits of "Picasso Baby" alongside fans and artists. Judd Apatow, Wale and Jerry Saltz and Marina Abramović have stopped by and joined Jay at Pace Gallery.
Jay will continue to perform till 6 p.m. EST, having started at 12 p.m.
"Magna Carta Holy Grail" hit nationwide yesterday, although Jay-Z's unorthodox marketing plan for the album made it available on July 4 for Samsung phone users. The sales forecast for the album has grown to 450,000-500,000.
Check out more footage of the performance below: