At last weekend's "Yeezus" listening party in Los Angeles, Kanye West premiered a short ad for the new album. Now, the video is online, posted to the front page of West's website.
The clip, which features "Keeping Up With the Kardashians" personalities Scott Disick and Jonathan Cheban, is an "American Psycho" affair, with Disick taking on the role of the film's main character, Patrick Bateman.
During the film, Disick explains his feelings on the new album (echoing the original's rant about Huey Lewis and the News) to a vaguely uninterested Cheban, decrying the "insecurities of the mainstream music press" and calling "New Slaves" a "masterpiece" and "a song so catchy, most people won't even remember the lyrics."
Check out the promo below. Note that it's fairly violent and has strong language.
"Yeezus" officially drops tomorrow (June 18) in stores.