Kevin Gates has been making a name for himself with his honest street rap since stepping into the rap game in 2007. The Baton Rouge rapper's buzz has been picking up since signing under Young Money management and partnering his label Bread Winners Association (BWA) with Atlantic Records. Gates has also collaborated with notable names including Akon, Master P and appears on Pusha T's latest, "Trust You."
Today (April 9), on the release day of his EP, "Luca Brasi Story," Kevin Gates premieres the video for his latest single, "IDGAF," exclusively on The Juice. In the Deja Star-directed video, Gates looks on as a young guy rides through the streets with trouble on his mind.
“The inspiration behind the song 'I Don’t Give A Fuck' was really me responding to the individuals around me saying that 'I don’t give a fuck.' I was really giving a fuck in the song because I’m an individual with a big heart. I love hard," Gates tells The Juice of his "Luca Brasi Story" cut.
"IDGAF," like the rest of Gates' 9-song EP, is based on the rapper's every day life, which he continues to open up about, no matter how it's received. "Certain individuals [that I] spoke on in that song, you know, we had a relationship at one time. I looked at this individual like family," he continues. "The way that my music affects the people that I may speak about in the music, it triggers emotions, you know. It does trigger emotion, but if it happened, it happened."
"I’m a man and, when you stand up for what you believe in, you accept whatever consequences that come behind that. So, individuals do feel a certain type of way about me putting a situation in a song, but at the end of the day, if those individuals love me the way that I love them, then I’m sure they’ll find a way to understand it and accept it," he says.
Last year, Gates' "I Don't Know What to Call It Vol. 1" mixtape debuted at No. 6 on the Heatseekers - South Central chart. After a three-year prison stint, he poured all of himself into his fourth mixtape, garnering the recognition and respect of many, from his 'hood to Lil Wayne.