A$AP Rocky is bringing his Harlem swag to the Great White North. The rapper took a break from touring on the Diamonds World Tour, alongside Rihanna, to shoot the video for his collaboration with P. Reign, "We Them Ni--as," yesterday (March 20).
"The direction of the video is to take the lifestyles of Canada and New York and interpret it on camera," A$AP Rocky tells Billboard of the Footage and Chubbs-directed pan-regional visual while on set at Toronto's Silverline Studios. "It's just easy to work with mother fuckers who know you creatively and believe in your shit. That's why this shit just goes together perfectly, because mother fuckers ain't afraid to take risks," A$AP said of the collaboration with the Toronto rapper. Being the consummate sartorialist that he's known to be, A$AP joked about bringing his high-fashion eye to the set. "We got this ni--a trying on Balmain and all that," he laughed.
P. Reign's forthcoming mixtape "Dear America," which features "We Them Ni--as," is slated to drop later this year. "Dear America" features additional guest appearances from French Montana, Waka Flocka Flame and Drake.
"You can expect versatility," P. Reign, born Raynford Humphrey, says of "Dear America." "The music I make is easy to relate to no matter where you're from. I think it has something for everybody."
Drake, who hosted the video's post wrap-up party at Paradise lounge, has supported P. Reign throughout the years, including shout outs on songs "I'm Still Fly" ("My brother P. Reign knows/ We fuck with the same hoes/ Plus he taught me how to spot a officer in plain clothes"), "Over My Dead Body" ("Just performed at a Bar Mitzvah over in the States/ Used half of the money to beat my brother's case") and "Headlines" ("Cause one of us goes in, then we all go through it... Those my brothers I ain't even gotta say it "). P. Reign was on trial and subsequently acquitted for weapons possession charges in 2011.
P. Reign has been mum's the word about any official affiliation with Drake and his OVO imprint. But from his cameo in Drake's "Started From The Bottom" music video and chatter between the two on social media sites, it looks like the old friends are working together in some capacity as REPSUP/OVO. "He's always taught me to always be yourself. Don't try to be anybody else," Reign recounts the advice Drake has given him. "He stuck true to who he is and he's been very successful doing that. I don't want to sound like anyone else. I don't want to try to be like anybody else. I can only be who I am."