Shady president says Yelawolf, Slaughterhouse sophomore albums are on the way while 50's 'Street King Immortal' is due first-half of 2013.
Shady Records is gearing up for a busy 2013. Following the release of Slaughterhouse’s "welcome to: OUR HOUSE" last year, the imprint is plotting several new releases from label honcho Eminem, Yelawolf and 50 Cent.
According to Shady president Paul Rosenberg, Eminem, who last Bad Meets Evil’s "Hell: The Sequel" with Royce Da 5’9 in 2011, is "far into the process" of recording his untitled eighth studio album, due after Memorial Day. "We fully expect to be releasing a new Eminem album in 2013. He’s been working on it for some time," Rosenberg tells Billboard, who was included on this year’s Billboard Power 100 list. "It’s safe to say that it will be post-Memorial Day at some point, but we’re not exactly sure when. We’ve got some dates locked in for him to perform live in Europe in August, so we’re trying to see what else lines up."
With Stateside dates also in the works for Eminem, Shady also plans to release Yelawolf's sophomore album, which he recently began recording in Nashville, Tenn. The imprint intends to put out 50 Cent’s oft-delayed "Street King Immortal" in the first-half of 2013, but no date is set in stone. And after Slaughterhouse members Royce Da 5'9, Crooked I, Joell Ortiz and Joe Budden release solo projects, the group will reform to start work on its second Shady release.
Rosenberg's main focus this year is to re-launch ShadyRecords.com with new merchandise. He explains that his vision for the site is to enhance the Shady brand while creating a destination that continues to draw in fans.
"With all the talent that we have on this label and all the material that we created, there's no reason that we shouldn’t be able to provide a rich online experience for people that goes beyond people just checking in on when a new song or video is released," he says. "I'm very focused on figuring out how to keep them engaged and entertained so that when we do have a product coming, it’s a lot easier to grab their attention or get them to buy a record or listen to it or watch a video, etcetera, than to pull them out of some other world that they may be spending time in."