Exclusive: Drake to Release New Single on Grammy Night

PHILADELPHIA, PA - SEPTEMBER 02: Drake attends the 2012 Budweiser Made In America Festival at Benjamin Franklin Parkway on September 2, 2012 in Philadelphia, Pennsylvania. (Photo by Johnny Nunez/WireImage)

Johnny Nunez/WireImage

Drake season has begun. Universal Music confirms with Billboard that Drake will release his first single off his forthcoming third album on the night of the 55th Annual Grammy Awards on Feb. 10.

The song's title is confirmed as "Started From the Bottom."

Meanwhile, Cash Money Records co-CEO Bryan "Birdman" Williams told Billboard recently that Grammy night will be "the highlight of their life."

This year we got something in store. We got a new record coming out this year. It's just one of those nights that, after seeing each other together, that’ll be like the highlight of our night, the highlight of our life, the highlight of our year."

Early this month, photos surfaced of Drake and director Little X on the set of a video shoot, possibly for "Started From the Bottom." Donning all white, the rapper was seen riding around in a droptop car.

It's been over a year since Drake released his Billboard No. 1 album, "Take Care," selling 1.9 million copies to date, according to Nielsen SoundScan. "Take Care" spent 12 weeks at No. 1 on the R&B/Hip-Hop Albums chart.

Reporting by Ray Rogers.