Pop Youth: Justin Bieber, Selena Gomez, The Jonas Brothers
NIKI SCHWAN: "Record sales in this market are incredible and have kind of kept the music industry alive. When you have those numbers, they turn into the licensing deals, and then apparel deals, and then the trends come from this force. Since the era of Britney, we haven't seen that type of reaction to young pop-stars. The girls are age-appropriate, they never wear anything too low-cut.