Pharrell Williams “i am OTHER” collaboration with UNIQLO

Pharrell Williams “i am OTHER” collaboration with UNIQLO April 2014

UNIQLO

Pharrell Williams recently cried tears of joy on OWN’s “Oprah Prime” while watching fan-made "Happy" videos. Aside from that infectious beat that seems to make the world a better place, the singer has an equally contagious sense of style.

Coachella 2014: Pharrell Williams Rules With Hits, The Hat & Huge Guest Stars

Pharrell is a style icon and streetswear pioneer who makes wearing huge hats (in every color) and tracksuits cool. We’re not sure who else could have successfully resurrected the hat. Adidas, G-Star jeans, Moncler, Comme des Garçons—all brands he’s collaborated with recently—and Billboard aren’t the only ones who think so.

Photos courtesy of UNIQLO

Today (April 15) UNIQLO announced the in-store product launch of “i am OTHER,” a new collaboration with the dapper singer. Pharrell and street fashion icon NIGO - who took over as UNIQLO T-shirt (UT) Creative Director, created a collection comprised men’s and women’s T-shirts in 14 colors and patterns and seven styles of baseball caps, each with a message from Pharrell, including “Think Other” and “THE SAME IS LAME.” The line is both cool and affordable with tees and hats all under $20, actually coming in at a lower price point then the singer’s Billionaire Boy Club collection. It’s a great way to snatch the “Happy” crooner’s style on a dime.

“When I first tried some of the things we produced on, I couldn’t stop myself from showing it off. I was like, ‘Wow, this is going to be revolutionary.’ It’s so soft—gentle to the touch—and I just could not believe the price it’s going for,” Williams said on the collaboration.

UNIQLO is also kicking off a TV ad campaign featuring Pharrell, and the single “Come Get It Bae”, from his new album “G I R L.” The Pharrell Williams x UNIQLO "i am OTHER" is available now from UNIQLO's online store and from April 21 in-stores worldwide.