Electronic DJ Avicii flexes his fashion muscle in his video teaser and print advertisements for Denim & Supply Ralph Lauren's new fall campaign.
As part of the collaboration, the Swedish music maverick also made an exclusive music video for the remix of his latest track, "Silhouettes," which will premiere later this summer. Until then, check out the hot exclusive teaser above.
"I express myself through my music and what I wear," Avicii said in a statement. "Most days you can find me in jeans and a flannel shirt, so to me, Denim & Supply Ralph Lauren fits my lifestyle and aesthetic. It's been a great collaboration and I'm honored to be a partner with them."
Shot in New York City by famed celebrity photographer Mark Seliger, Avicii looks handsomely weathered in the edgy and raw southwestern fashions. The unfussy line ranges from rugged chambray and plaid flannel shirts to rock 'n' roll-drenched outerwear, like fringed black leather motorcycle jackets and Sherpa-collar denim trucker jackets.