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October 17: Look for his gold shoes! Justin Bieber is the new face for adidas NEO label.

Justin Bieber is the new face of the Adidas NEO brand's "Global Style Icon" campaign.

The NEO label is one of Adidas' most fashionable brands, touting an "ideal mix of sporty and casual with an eye for fashion and a focus on fun." Bieber signed a two-year partnership with the German sportswear company.

The 18-year-old singer knows how to rock a hot pair of kicks and will utilize this expertise while he reps the sneaker brand in 2013 by fronting in ad campaigns and making personal appearances in Adidas shoes. The singer tweeted about his new venture in the shoe world and revealed his newest sneaker with the brand. "Big news! I'm now working with @adidasNEOlabel," he wrote. "Find my gold shoes online and you could bring them to me in person!"

The Adidas NEO label is launching a contest where fans can search for a hidden code on the Internet for the chance to win a pair of Bieber's customized NEO gold sneakers. And if there's any star that can sell sneakers to teens everywhere, it's Justin Bieber.

Questions? Comments? Let us know: @billboard

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