Nicki Minaj has teamed up with the cosmetics brand MAC for a second Viva Glam collection. Minaj previously teamed with the beauty brand to launch an electric shade of pink lipstick, and this time she is launching a limited-edition lavender shade.
In her ad for the collection, Minaj floats in a pool of purple lipsticks, sporting a sunshine-yellow retro-inspired swimsuit and coral stilettos.
MAC revealed the ad via Twitter with the hashtag #LavenderIsTheNewPink, drawing attention to a trend that has been gaining momentum in the fashion industry, as brands embrace female trendsetters with rock 'n' roll edge.
Musicians like Azealia Banks and Rihanna have already rocked versions of this edgy, violet hue, with Rih opting for a rich bordeaux tone, while Banks went for a deep plum purple shade, another collaboration with MAC. Purple lips were also been spotted on the spring 2013 runways, at Alice + Olivia, Marc Jacobs and Vena Cava's shows.
Minaj's new lavender Viva Glam lipstick will be available Feb. 9 at MAC stores around the country and on MACCosmetics.com. All proceeds will go toward HIV/AIDS charities.