Karmin's Style Council
Karmin's Style Council

An artist resembling Rosie the Riveter rapping like Busta Rhymes seems contradictory, but Amy Heidemann, one half of the band Karmin doesn't find her identity extraordinary.
"I like that it has made [our music] more accessible to fans because it's not as intimidating as it would be if we were covered in chains, or whatever the hip-hop stereotype," says Amy, who is engaged to band mate Nick Noonan.
Karmin fully embraces style swapping among music genres, redefining hip-hop with suicide rolls, Bettie Page jumpers and James Dean hair. And as the duo moves from YouTube sensation to a signed act, their fashion is following suit. "You can see the evolution that I've had. One of our first viral videos was "Look At Me Now" and you can see the beginnings of the suicide roll... It's been nice now that we have a label… we have more resources to be like, 'I was really looking for a vintage green shirt to wear with my Bettie Page high-waisted suspender skirt.' And then they have like, three options for you."
Check out our previous Style Councils with Mayer Hawthorne VV Brown and Kreayshawn.
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Karmin talks style

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karmin's Style Details

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    Karmin mixes retro influences (like James Dean and Bettie Page) with modern pieces and pops of color.

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    Nick: These shoes are Alexander McQueen. Amy: He loves them, although they take 37 minutes to put on. And my shoes? One of these companies that sells club wear. They always have these crazy shoes and they're relatively comfortable. But they don't last long, unfortunately.

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    Amy: I was like, I don't like the politics behind diamonds! I don't want a big diamond or anything sticking out that's gonna get stuck on my shirt! So Nick found the perfect ring for me.

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    Amy: The dress is Bettie Page. They make these cute retro silhouettes. These are actual real vintage items [the scarf and the blouse]. I'll go dig through thrift stores like it's my job.

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    Amy: My earrings are either Gorjana or H&M. They both make really great, simple stud earrings.

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    Amy: One of our first viral videos was "Look At Me Now" and you can see the beginnings of the suicide roll. I saw it on an ad campaign for some fashion company. This girl had the greatest hair and I couldn't figure out how to do it myself. It evolved as I learned tricks from hair stylists.

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    Nick: They could be Dockers. Good ol' fashioned trousers. I've got on a men's Forever 21 sweater and a Forever 21 shirt.

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    Sketches from Amy's YouTube notebook.

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    Sketches from Amy's YouTube notebook.

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    Sketches from Amy's YouTube notebook.

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Karmin's Travel Essentials

1. Mini Dijon Mustard
Amy: I don't like sharing mustard with anyone. So I found a travel size Grey Poupon, and that way I don't ever have to ask anyone. Nick: "Excuse me sir, do you have any Grey Poupon?" Amy: And then I roll the window back up. I don't have to do that anymore!
2. Nick's Sunglasses
3. Jelly Beans
Amy: My favorite is the Butter Popcorn flavor (I know it's weird). I've loved them since I was little."
4. MAC Lipstick
Amy: The lipstick, which I love, is by Mac and it's called Ruby Woo. It's the most classic, vintage red. It's not an old lady red; it's brighter. It's matte-finished, which is great, because I don't love crazy glossy stickiness.
5. Gorjana Wallet
6. Black Comb
Amy: It's a bi-gendered comb. It has a thicker side for Nick's hair, and a thinner side for mine, because the suicide roll gets a little crazy sometimes.
7. YouTube Notebook
Amy: We went to visit our friends at YouTube. They gave us all these cool YouTube things, like sweet YouTube socks. I put everything in here: ideas, setlists for shows, schedules, lyrics for rap songs, just notes sometimes like, "Pay the phone bill!"
8. Driver's Licenses
Nick: You still have a Nebraska license, and I still have a Maine state license. Amy: We are holding onto our original licenses for dear life. We don't want to change to California yet; it's just too soon.
9. Flintstone's Vitamins
Amy: I'm not one of those people who can remember to take pills every single day, so I just keep them in my bag. Nick: I take them too. Amy: He actually can't swallow pills. I can, but I still prefer the gape-flavored Flintstones. Even though nobody likes grape.
10. Nick's Wallet
Nick: I forget the brand of the wallet, but it's 100% Italian leather. It was a gift. I was a groomsman in my buddy Ben's wedding. He gives good gifts!
11. Phillip Lim Purse
Amy: My bag is Phillip Lim. It's got scales, like the lady with the alligator purse. I've always wanted to be that lady. So now I've found a mini green one that I love.
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