Queen B is expanding her perfume empire by creating the fourth iteration of her Heat line her Mrs. Carter Show tour.
Beyonce's The Mrs. Carter Show World Tour has become a beacon for her fashion endeavors. From her glittering designer custom created costumes to her partnering as a stylist with Rent The Runway, the singer has been flashing her killer style the past few months through the lense of her show. Now Bey’ is creating a limited edition perfume in honor of her world tour.
Titled “The Mrs. Carter Show World Tour” and dedicated her to her fans, the limited edition perfume has the tag line “introducing a new kind of fire,” which echoes the original concept behind the 2010 fragrance. The new perfume also pays tribute to Beyonce’s “amazing momentous journey,” as stated in the press release.
"I wanted to give [my fans] a special remembrance of this tour and I created this scent to reflect the power, passion and playfulness I put into my performances," the singer revealed in the release.
The scent is made of Mangosteen, Jasmine, Brassia Edvah Loo Orchid and Vanilla, resulting in a strong and feminine fruit-floral smell. “When they walk into a room, I want them to feel like they can leave a lasting impression on everyone they walk past," Beyonce explained on how she wants her fans to feel when wearing the new scent.
Beyonce’s North American leg of her Mrs. Carter World Tour kicks off June 28 in Los Angeles and wraps in Brooklyn, NY on August 3.