In between songwriting, partnering with Keds, and performing at the 2013 Billboard Music Awards, Taylor Swift found the time to launch a new fragrance.
The new perfume, Taylor by Taylor Swift, follows in the footsteps of her past scents Wonderstruck and Wonderstruck Enchanted, but focuses more on the singer’s personal style rather than a magical world where chandeliers dangle out of the sky.
“My first two fragrances were more about fairytales,” Taylor told StyleWatch. “But this fragrance is more about my own style, so I wanted the name to be more personal.”
The bottle design is simple and modern, reflecting the singer’s own quirky and retro style, crowned with a ring of pearls. "Pearls are the one the fashion accessories that never seems to go out of style,” she said. “I keep a strand in my purse, and throw them on whenever I need to dress up my outfit."
So what does Swifts new fragrance smell like? The singer calls the perfume “a mix of a lot of things: It’s sweet, it’s sophisticated, it draws you in. It’s really my way of translating classic, yet modern, into a perfume.”
The new scent blends top notes of lychee, sparkling tangerine and magnolia petals, and a base of sandalwood, apricot nectar, and a blend of woods. Does anyone else smell a romantic and whimsical spring picnic?
Taylor by Taylor Swift will hit Ulta and Ulta.com in late June.