Billboard Music Awards
Madonna to Hold Pop-Up Macy's Fashion Exhibit
The Material Girl will show off her vintage 'fits, for one day only.
Cone bras and glittering wedding gowns may be the next trending items for teens. Madonna is exhibiting her most iconic stage costumes this Thursday (April, 25) at Macy’s in L.A. to promote her Material Girl junior fashion range. However, in typical Madonna fashion, the exhibit has a unique twist: the pop-up fashion exhibit called "Madonna's Fashion Evolution" will only be on display for one day.
“The pop-up exhibit at Macy’s perfectly exemplifies the inspiration and spirit of the Material Girl line and will give my fans a great opportunity to see the evolution of my style over the years,” Madonna told WWD.
The short-lived exhibit features costumes like the "Like a Virgin" wedding dress Madonna rocked at the MTV Video Music Awards in 1984, her famed Jean Paul Gaultier-designed pointed brassier corset from her 1990 Blonde Ambition concert tour and the beaded white Bob Mackie gown she wore to the 1991 Academy Awards. Madonna’s longtime stylist Arianne Phillips, styled and assisted in curating the exhibit.
The collection will be placed on display around Madge’s Material Girl junior fashion line Madonna created with her daughter, Lourdes. “It’s a magical thing to bring all these iconic pieces together in one place,” said Dari Marder, chief marketing officer at Iconix Brand Group -- Madonna’s partner in Material Girl. “This will show customers how influential Madonna has been to fashion and how that influences Material Girl today.”
Madonna's costume exhibition will be on display at Macy’s Century City, Los Angeles, from 6 p.m.to 8 p.m. Thursday.