Queen Bey' wears two crowns for Gucci: performer and Artistic Director.
Beyonce Knowles joins forces with Gucci, headlining their Sound of Change concert in London June 1 – announced at a press conference in London this morning. It’s global concert that’ll be broadcast around the world and feature performances from Florence and the Machine, Ellie Goulding, Iggy Azalea, John Legend, Rita Ora, Laura Pausini, Timbaland and more to be confirmed.
"Our goal is to call for change for girls and women in the loudest voice possible," said co-founder and Artistic Director, Beyonce. "I am excited for us to come together on June 1 to bring the issues of education, health and justice for girls and women to the world stage."
The new fashionable and charitable initiative aims to raise funds, awareness, and empowerment for girls and women around the globe. Throughout the concert, ten short films will be screened that each spotlight issues for girls and women around the world.
"This is the emergency and the opportunity of today," said Gucci Creative Director Frida Giannini. "We have reached a significant moment in the history of girls’ and women's empowerment and now is the time for change.”
Tickets for the event will go on sale tomorrow morning (March, 27) at 9am GMT at www.chimeforchange.org.