Festival queen Sky Ferreira comes to Coachella next month, and it looks like Forever 21 will be her wardrobe specialist. 21 tapped Sky for their whimsical new Festival 2013 Capsule Collection. Sky’s murky disco-pop voice and melancholy '90s outdoor fashion made her a natural selection for the mega fashion retailer’s festival-themed line. Although, in Forever’s new campaign her dark grungy rocker look gets a light California spin beckoning the question "Has Sky turned into a Cali’ girl?"
Starring in a fashion ad is familiar territory for the “Everything Is Embarrassing” singer. She has previously posed in campaigns for Calvin Klein, Adidas and Vigoss. In the summery Forever 21 campaign a sun-drenched Sky models in dreamy surfer gal fashions from dip-dye denim and lace and crochet ensembles to rainbow-colored shorts and striped bandeaus.
Shot by photographer David Roemer at The Saguaro hotel in Palm Springs, the line features over 80 Coachella-ready pieces.
We love Sky’s new sweet and summery style in the ads and look forward to seeing how she wears it at Coachella next month. Perhaps she’ll add some black leather boots to edge up the ‘fits?
The ads launches March 14 and will land in stores March 22 with pieces priced from $4.80 to $39.80.