Blake Shelton performs at CMA Music Festival

Blake Shelton performs at LP Field on Friday, June 6 during the 2014 CMA Music Festival in downtown Nashville.

John Russell/CMA

More than 60,000 fans are rocking to a free Blake Shelton concert on the Atlantic City beach.

The country music star and judge on the TV's "The Voice" was performing on a stage near The Pier at Caesars Thursday.

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Those who don't have tickets can still hear the concert on the boardwalk or out on a boat.

The concert is presented by The Atlantic City Alliance and its "Do AC" promotional campaign, and is being produced by Live Nation.

The concert is the latest in a series of free, large-scale events to attract visitors to Atlantic City.

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Jimmy Buffet drew 50,000 fans to a free concert on the beach last year. Lady Antebellum will headline a free beach show on Sunday.

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