The fifth studio album from Miranda Lambert, "Platinum," on next Tuesday, and she says that she took the creative process for the set very seriously. "I felt like I have a responsibility as a female artist and a songwriter... to keep re-inventing, and keep things fresh and do new things but stay true to me," she said at a recent media event to promote the disc. She admitted that putting it all together was a little bit different than her four previous efforts. "This is my fifth album, so I didn’t know how I was going to do it, but I didn’t want to get too much of a plan either. I thought I would ruin the creative process if I tried to have too much of a map. I didn’t go into the album with a super amount of confidence. I went into it vulnerable. You can hear that on the record. There’s a lot of introspective songs and honesty."
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Leading the charge for the album are the first two singles, "Automatic" and "Somethin' Bad," her duet with Carrie Underwood. They currently reside at No. 6 and No. 5 on the Hot Country Songs chart, respectively. Lambert feels that the album serves as an appropriate kick-start to her second decade in the business, as well as her thirties in general. "I’ve heard a lot of girls say that they freaked out at 30. I didn’t know how I would feel about it. I felt like it was going to change my mindset a little bit with everything. It changed my mindset about the way I wanted to look and the way I wanted to sound, also the way I wanted to run my business. I just had a little more of a grown up view about things. I want to be driving the ship – not just riding along. When you’re in your 20s, and you spend time trying to figure out what the ship is even doing – much less driving it all of the time. I felt that I worked really hard, and I played really hard throughout my 20s. I had a blast, and got a lot of stuff accomplished. I feel that’s why this record was so important. It’s setting me up for this next part of the journey that I’m going to be on personally and professionally. With all the weight stuff, the sound of the album, and what I addressed in the subjects of the album, it all comes back to one thing – where I am in life."
One key track on Platinum is "Priscilla," a song that Lambert says was written with her in mind. "Natalie Hemby is a really good friend, and we’ve written a lot together over the years. She was writing with me, and Blake came in for a split second, and I wasn’t going to see him for a week. She asked me how we were dealing with everything, because it was one of those weeks with all the craziness with the tabloids – divorce, babies, or both. She said ‘It’s so weird, because I’ve known you all of this time, but now you’re plastered all over the place, and there’s all these rumors.’ I just said that was part of it, and we talked about it for awhile. About two weeks go by, and in the meantime, she had seen this documentary on Elvis and Priscilla. Then, she wrote the song with Nicolle Galyon and Jimmy Robbins. I got the song about a couple weeks after we talked about all of that. I thought 'Where did she feel to write this song? It was so obvious."
She said that the lyric was one she could identify with. "I just think it’s a clever way to address all that stuff that is going on. You can’t run from it. It’s happening, and it’s part of our life. Any couple that is in the public eye is going to get looked at and pulled apart in different directions all the time."
In a career that has seen all four of her previous efforts selling over a million copies, and being named Female Vocalist of the Year for four years running by both the ACM and CMA, Lambert says she still has plenty she wants to accomplish. "It’s an awesome problem to have to reach the goals you’ve set for yourself and to try to figure out new goals. I’ve never really looked that far ahead. I’ve just went with what was happening right now. The way my career has gone, it’s been 'Do the next tour, make the next record.’ I’m getting to the point where I can take a little time off and reflect, and find a guide and a map of where I want to go. I still don’t have an answer yet, I’m still working on that."